A Dork’s Tool – The Supreme SumoMe Review

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This is a SumoMe review and how it helped to get my business going quicker. When you’re starting a new blog or website there are a ton of plugins that you can use to build email lists, boost conversions, split test and track stuff. After 5 minutes of looking you pretty much get overwhelmed, you cross out and say: “meh, I’ll look at this later” and then puts on the latest episode of Game of Thrones.

I’m telling you right now; 1) it does not need to be complex and hard to do. 2) Action is rewarded in this universe, so take it.

SumoMe is initially a free tool that you can download and use on your website. It can be used both on a wordpress and non-wordpress site. If you later on decide you need more tools, and more features with each tool you can pay for it. Depending on what type of site you’re running and what other tools you have it might be a wise investment to get the premium version.

“Free and easy way to double your email subscribers. And sharing tools to double your traffic from Facebook, Twitter, Pinterest & more.”

SumoMe review of the actual app

sumome_reviewLet’s go through the app itself and what you’re actually installing on your site. Here I will review the SumoMe plugin for WordPress.

Per usual you go to plugins and add new, then search for “sumome”. This is what you’ll see when you download and install the plugin. It will ask you to login or register if you do not already have a username and password.

Clicking the crown will bring up the menu or dashboard if you like. Here you will find the Sumo Store, Settings and Notifications. Then, moving on to the Sumo Store you will find all the features or tools that come with the SumoMe plugin.

You should be aware that the SumoMe plugin is calling external CSS. What this means is that it is calling a certain style sheet from another server. Doing so builds up load time of your website. In pure English, your website will be slower with SumoMe. You can do a speed test with a free service such as http://tools.pingdom.com/fpt/ or http://gtmetrix.com/

SumoMe review of the features

But before you take the decision to download anything, free or paid, let’s look at the features first. That way you can decide on your own if this is a tool for you or not.


List Builder

This is what we used on Pixelmarketers when it was brand new. The reason was because I wanted a way to setup something quickly and start capturing leads to an email list as soon as possible. We all know that the most monies online comes from interaction with your audience. The best way to interact is in a closed environment where you have direct access to their precious time – hence, an email list.

Pixelmarketers is now built with Thrive Leads and is using their list builders instead, just because it’s a full package. But for anyone starting out or want something a little less techie – List Builder is a great tool to start with.

You can also use this tool if you need the exit intent, which is a popup that comes when the visitor is about to cross out on you.

sumome review

You can integrate it with:

“List Builder converts one-time visitors into lifelong readers and email subscribers. You work hard to get people to your site, the beautiful List Builder lightbox makes sure they subscribe to your email list and come back for more!”


Price: Free version and $20/month paid version

Responsive (mobile friendly): Yes

Scroll Box

Scroll Box is another way of building your email list in a more subtle way. It’s a sort of a popup that show itself after you’ve scrolled down the page for a certain time or length. It usually pops from the bottom right corner, usually offering you a free giveaway in return for your email address.

This tool feels pretty standard in most email list building plugins and a necessary tool to make the SumoMe plugin complete in the lines of its competitiors. I only use this tool for some pages on Pixelmarketers.

Scroll Box provides the solution: a polite way to ask your visitors for their email address as they finish reading your latest blog post or learning about your product.

The integration of this tool is the same as with List Builder.

Price: Free version and $20/month paid version

Responsive (mobile friendly): Yes


Smart Bar

This is a tool that shows up on the top of your site. It is kind of a useful tool and has proven to be successful for marketers and list builders who are looking to grow their list without too much effort.

The similar plugin, Hello Bar, is what’s used on Pixelmarketers, but Smart Bar is a very nice tool as well and they work in a similar fashion.


A thing with Smart Bar (and most other similar tools like this one) is that you do not have to ask for an email. You probably should, but you can also direct your visitors to a certain blog post or if you’re selling a product on the site.

“Smart Bar sits beautifully at the top of your website reminding your visitors to join your email list, check out your new blog post, or whatever else you want them to do.”

Price: Free version and $20/month paid version

Responsive (mobile friendly): Yes



sumome_review_sharing I bet you’ve seen this one before. It’s probably one of the most commonly used tools for sharing.

I like to think it’s pretty iconic. I see it everywhere and it is in fact very useful for getting likes, shares and social attention overall.

It does the job, so to speak.

“Share makes it stupid-easy for your visitors to share your content to their friends, family, and others. The more people share your site and content, the more viral traffic goes back to your site.”

Attention! Do not get carried away with this one. I’ve seen people using each and every social media app out there. It may seem convenient for a visitor but it’s not. It will turn them into paralysis. If you’re active on Twitter and Facebook, that’s where you want to put your time. Only include share buttons to Twitter and Facebook.

Price: Free version and $20/month paid version or $10/month to remove the static button

Responsive (mobile friendly): Yes


Image Sharer

If you use a lot of images on your website, and you should, Image Sharer is great. It makes people able, by the click of a mouse, to share the image you’ve included in your post.

Remember, however, that it can take the attention of other stuff. When writing a sales page or a download page, or anything else where you need your visitor’s full attention, this is not a recommended tool to use.

“Right now, it’s insanely hard for visitors to share the images on your site. This means that you’re missing out on a ton of easy viral traffic. Image Sharer makes it dead simple for your readers to auto-magically share the images on your site and link back to you, driving you viral traffic!”


Price: Free version and $20/month paid version

Responsive (mobile friendly): Yes



Ok, so this works like a reply function at a forum. If you highlight it, you will get a popup asking if you want to share what you’ve just highlighted on Twitter. Awesome idea and I talked to friend who was using it for a while and he had an increase in tweets.

“With Highlighter, your visitors can highlight sections of your articles to share with their friends, coworkers, and more. This does two insanely valuable things: 1. Drives you social traffic 2. Highlights popular sections for you readers.”

However, this tool is not for me. Why?


Because it’s driving me NUTS!

Seriously, I love the idea of highlighting and having it conveniently laid out for you to instantly tweet it. But I love to highlight on stuff when I read a website, and I bet there are others out there who does too. I don’t want to have the trouble of a popup window following me around like a creepy stalker.

Great idea – not for everyone.

Price: Free version and $20/month paid version

Responsive (mobile friendly): Yes


Content Analytics

Content Analytics is one of the better, more useful tools in the arsenal. You can determine which sections of a page or blog post gets the most views. You can do split testing and run multiple campaigns at the same time.

Another very important thing is that by this tool you can decide on where to put your CTA (call to action) for optimal conversion.

“If you have a blog, you probably think your visitors read your blog posts all the way through. In actuality, you have NO idea how much of your content people are actually reading. With Content Analytics, you can see exactly where your readers stop reading.”

Price: Free version

Responsive (mobile friendly): Yes, kind of


Heat Maps

Again, a very useful tool for knowing where to put CTAs, boxes of certain information or to track how your visitors are behaving. What it does is pretty straight forward and they are better at explaining it themselves:

“Heat Maps shows you EXACTLY where people are clicking on your site. With this information, you can then improve your pages to show your visitors what they want to see.”


Price: Free version and $20/month paid version

Responsive (mobile friendly): Yes


Contact Form

The contact form is a way for your visitors to contact you. The contact form that comes with SumoMe is quite good looking and stylish if you want it to be. You can customize it the way you want to and it should be fairly easy for you to get going even if you’re not that tech savvy.

It has the normal features of a WordPress form, like the autoresponder email that can get sent out if you like to.

SumoApp has made it so you basically can drag and drop the form where you like it to be.

“If people go to your website and have questions or want to talk to you, what do they do? With Contact Form, you can make it dead easy for your customers to reach you.”

Price: Free version and $20/month paid version

Responsive (mobile friendly): Yes


Before you pay anything for SumoMe, I advise you to play around with the tools a little bit and get a feeling for what you really need or not. If you have zero visitors and you’re just starting out, you hardly need the Heat Map for $20/month.

But if you are anything serious about running a profitable website, you sooner or later need to pick up some tools.

Bottom line, do I think that SumoMe is worth spending time and money on? Yes, absolutely on the former and if demand requires you to then yes to the latter.

Like this: I don’t think that SumoMe is the best tool on the market, there are several other tools that do what the different tools in SumoMe do better. Like Thrive Leads has a better tool with Split testing and such for their popups.

I prefer to use Hello Bar over using Smart Bar. But that’s just me. You may have completely other preferences. The beauty of SumoMe is that it has everything under one roof. You don’t have to waste precious time to chase around looking for what tools to use.

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Robin Wiman

Robin Wiman

Maximizing business performance and profitability.

Building strong foundations based on data-driven decisions and business intelligence.

These are things I love to do — shaping ideas into robust, high-performing business models that attract customers and positions businesses for high growth.

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