Make Money Blogging: Your Own Sales Funnel

There is a free way and a paid way to do this. The method is the same, but you can choose your own path. This is a method that some people sell for $5,000 dollars. And there are others who pay loads of cash to attend webinars and courses were this is taught.

This post is more or less equivalent to a $7 dollar product on Warrior Forum, JVzoo or Clickbank. And if I were a marketing guru teaching the ways of making money online, this is where I would tell you that this is worth $5,000 dollars… Oh, wait.. I already did that. This is where I would tell you that this post will make you $5,000 dollars PER MONTH. But it’s not. This post will not make you that amount of recurring income.

Instead, I hope to open up your mind to the possibilities of finding new ways to monetize your already created content. If you are here, you are a blogger or are looking to start a blog. Then you want to know the answer to “how to make money blogging?

I will not hold your hand through this post, but I will give you the blueprint to create a sustainable sales funnel.

There is not really any magic to it, all you have to do is to take action. And let’s be honest with each other – action is probably the hardest part, yeah?

You’re a Blogger Without Money… or Time?

make money blogging

Basically you’ve come here because you are looking for ways to monetize your blog. Simpler put, you want to make money blogging. Let’s be straight honest with each other. The title of this post is cheesy and it reeks of scam. Well, I’m not some shady internet marketer who will tell you that this is a get rich quick scheme.

It is not.

But the time to make money blogging is very relative, hence why I said: There is a free way and a paid way to follow this method.

Those who want to do it the paid way, will have to invest money in this, in return it will be done much faster and they can set it all into system with more haste.

The free way will consume more time but it offers the advantage of not spending money.

In my personal experience and if you are to take my advice. I say go down the paid route. Not because I want to see you spend money and keep our economy a float. I say go down the paid route because if you think that you wont make any money from it, why do anything of it in the first place? Wrong mindset there bud.

What I’m sharing here is not revolutionary. 

Let me make that 100 % clear.

This is just something I’ve learnt from doing business online and seeing what works and what doesn’t.

Lot’s of big marketers and bloggers do this in one way or another. I just maximized the funnel a little extra. Because let’s face it, most of us don’t make $100,000 dollar launches. And until you do, you want to make as much money as possible from your hard work, right?

The FREE and PAID Way to Make Money Blogging

First of all, the both ways are very similar. In fact, they are the same. The difference lies in who’s doing what.

So let me give you this in the fashion of a list (scroll down to the bottom of this post). Not only are lists great for displaying my message in a way that is easy to digest –  it is also beneficial for SEO. Win-win.

Write Blog Posts

I hear you, I hear you. “Write blog posts to make money blogging? Yeah pretty obvious” – But don’t cross out just yet. You are not going to write just about ANY blog posts, you are going to write 10 blog posts that follow a specific outline.

You are to write 10 posts with the intention of writing 2500 words per post. Write 10 blog posts (~2500 words/post) on a very narrow topic – Optimize them for SEO.

Remember that each post you write should give an angle of a narrow topic. For example:

  • Weight loss for new moms (who basically have no time for a gym or to cook properly)
  • Learn Javascript from home while working full-time
  • How to reduce your mortgage in X months

FREE: You write and edit all of the posts yourself

PAID: You outsource the work to a writer on either Fiverr or upWork

SEMI-FREE: You do the research yourself and the outline for each post, write some of it yourself and let a freelancer write the body of the rest.

Summarize Your Posts

Now it’s time for you to sum up your posts. Summarize each post into 5 short bullets and build them out to a standalone “product”. What I mean by “standalone” is that the product has to work as if someone were to read it, it will make perfect sense to them. To simplify this even further, you want to turn it into a 5-bullet benefit sheet were each product will take no more than 15 minutes to implement.

You can summarize the products using word or any other processor.

Don’t overthink this, pick the headlines of your posts and do it. Take this post you’re reading now. I can create several cheat sheets and leadmagnets from this post alone. For example:

  • Turbo Lead: “How to create a super converting leadmagnet to boost your email list”
  • Kindle Duster: “How to create a bestseller from old content”
  • The Super Course: “Sell you first course and make money”

FREE: You sum it up yourself

PAID: Let someone on Fiverr or upWork do the work.

SEMI-FREE: You hire a freelancer to do the job of summarizing them into 5 bullets and then you do the final touch on them.

Create Leadmagnets

Turn each set of 5 bullets into leadmagnets and free giveaways. So what you want to do here is basically to format what you did in the previous step into something that looks appealing.

Graphics can never shadow a poorly written product but it can enhance the experience and add value to an already great product. What you need is to either format it directly in your word processor. I suggest that you use powerpoint, just because I think it’s easier to do.

It is a personal choice, however. Some may prefer photoshop, others inDesign or Adobe Illustrator.

Whatever you choose, make sure that you know your way around the software. Don’t do this if it’s your first time. I talked to a woman who wrote Kindle Books. She spent 13 hours on a cover design… I could write a NEW book in 13 hours. Seriously, if you are a bad graphics designer, outsource it to Fiverr for $5 bucks.

FREE: If you know how to tackle and create decent designs.

PAID: Outsource it to Fiverr – for sure.

SEMI-FREE: You can do the initial formatting of the text in your word processor, if you want a specific outline. Otherwise, look into a Paid solution.

Publish Your Posts

I really hope you didn’t publish any of your posts just yet?

Now, go back to your already written blog posts (who sits in draft mode) and include a hint in each of them. Hint about an ebook and a course you are creating.

Make sure to optimize the posts with a social media title and description for Facebook as well as Twitter. You can do this by using the Yoast SEO pluign for WordPress, which is free to download and use.

Share your posts on preferred social platforms.

FREE: Share them on your own

PAID: Hire a virtual assistant and buy advertisement on Facebook or other social media.

SEMI-FREE: Look up the social media sites yourself and let a VA know where to post what.

Create an eBook

Create an ebook out of the 10 posts. Ok, so what you want to do here is take the blog posts you’ve written and turn them into an ebook. It is easier said then done.

But fear not, with a proper method anything becomes easier.

Let’s look at what I talking about – Go to your blog and copy all your blog posts. If possible, make each post a section or chapter of your new book. Make the sub-headlines in your posts also headlines in your book. Once finished, and if you have it in word, you go to save as… and chose to save as pdf.

FREE: Use Calibre and do this on your own, saving the text as a pdf file is easy peasy.

PAID: Get a freelancer from Fiverr who will do this for you for a fiver.

SEMI-FREE: At least save the file as a pdf…

Create a Course

This is the part that will consume a lot of time. to create a course that follows the ebook. If you follow the blog posts, you will end up with more or less 10 lectures that combines into a full course.

If you don’t want to appear on screen with your face, you can always use a screen recorder and make a presentation form course. If you don’t want to have your voice out there, you should hire a voice artist on Fiverr or upWork to do it for you.

There are several free software to be found that can do a free screen recording but I use Camtasia. It’s a nice tool and it works very well. I don’t need any heavy editing options and then ones that comes with Camtasia are more than enough. If you have lots of money to spend (which you don’t, or you wouldn’t be reading this post) then After Effects will do anything you can wish for.

Hongkiat has a post about some free screen recorders for Windows. Hongkiat also has the same list but for Mac users, neat huh 🙂

I recommend you to do a talking-head course, which means that you record your own face talking to the camera. Or you do a screen recording course, where you show what you do on your screen. You can also setup the 10 blog posts into condensed format in a PowerPoint slider and show it as a presentation. Works great and is very common to do.

When I do courses, this is what I use. These are some awesome tools for doing screen capture courses:

This is one of the steps that I recommend you to do by yourself. Even though it is paid. It will be better for your audience if you are the one doing the course. Another reason is that it will probably take a lot of your time to explain to a freelancer how you want the course to be. Even though you should just be able to follow the structure of the 10 blog posts.

FREE: Use PowerPoint of Keynote to create a set of slides, then record them using a free software.

PAID: Hire a freelancer to do voice over. If you like – do the screen recording too.

SEMI-FREE: You can hire someone to do either the voice or the screen recording.

Extract the Audio

This is pretty easy. If you have used Camtasia, which I recommend, you can save the audio by itself as an MP3 file. I usually record the audio with Audacity and then record with Camtasia. By doing so i automatically gets the audio by itself and i can save it as an MP3 file without any hassle.

FREE: As described

PAID: Hire a freelancer to do this for you

SEMI-FREE: Not really a semi-free way, just get it done.

Become a Published Author

Now you have your eBook as a pdf. If you also want to be able to submit it to Amazon, which we will later, you want to turn it into a .mobi file. The easiest way to do this, is to pay for someone to do it. But if you want to do it yourself, check out this free tool: Calibre.

Publish the eBook on Amazon and your own website. To publish it on your own website, you can just link to it from Amazon, using a link to it. And don’t make it an affiliate link, it’s your own product.

However, you can also host the book as a pdf and sell it for the same price as Amazon and use Paypal or Gumroad (check this out if you haven’t before, it’s awesome).

FREE: Get the .mobi file using Calibre and then publish it to Amazon through your Kindle Account.

PAID: Hire a virtual assistant to do this for you.

SEMI-FREE: N/A

Tie the Funnel Together

If you have done all the above steps, you will now have the following:

  • 10 Blog posts
  • 10 Leadmagnets
  • 1 eBook
  • 1 Course

Now you want to publish the course to Udemy, Skillshare and host it on your own website using Fedora. There are more options than these, but that is for you to discover.

Your eBook should be published to at least Amazon and CreateSpace.thrive_leadsthrive_leads

Place some of the Leadmagnets on your website. I seriously recommend you to use Thrive Leads for this, just because it’s a very quick and handy tool. You can go with LeadPages as well, but I used both and I like Thrive Leads more. Very easy to setup and use. They also offer A/B testing, which is all included. This is something you have to pay extra for if you go with LP.

Another great thing about Thrive Leads is that it comes with pre-made templates but also the possibility to change up your design exactly as you want it. Meaning you can basically create and replicate any LeadPages opt-in forms, or any other form for that matter. Plus you get the split testing. All for a lower monthly cost.

Ok, I’m hyping Thrive Leads here, so you got to check it out for yourself before you decide on anything. But I’ve tested a lot of options and I really stuck with Thrive Leads.

So, now you’re selling your stuff on several platforms, and you’re bringing in subscribers to your list via your leadmagnets that are cycling your site. What else?

Now, it is time to reek in the big numbers.

We are going to turn your hard work into a true sales funnel. So far you’ve set up the machinery, but now it is time to turn on the engine and make it roar.

The Sales Funnel

A sales funnel is basically just a web page where you put up your copy and a price tag. Then if someone purchase you can redirect them to a new page where they can buy an upsell (or downsell if they didn’t buy). But in this case, you only have one product in different formats. We are making this easy and only selling 1 product.

But if you were to create a course called “The Ultimate Backpacker Guide” and taught how to get the most out of your backpacking and to travel the world. Your upsell could be an eBook teaching how to always get the cheapest flight under 5 minutes of searching.

An upsell is more or less something that correlates to your front end offer (what you are creating here). It is not something that your customer need to complete the front end, but rather something that can enhance an aspect of the product.

sales_funnel

Look at the above flow chart (sales funnel). First you have the traffic coming in to your Front end offer. Visitors can either buy it or leave. If they buy, their email address will also be collected to your list. The orange line represents the non-subscriber side and subscriber side.

Those who buy the front end, will be directed to the upsell. If the customer buys the front end, they will then be directed to your backend. I haven’ talked about a backend here because it’s a little outside of this scope. A backend is basically a high ticket (high priced) product that you sell. A membership site or perhaps coaching.

Customers who didn’t buy the upsell are taken to the downsell. If they don’t buy this either they are only receiving their front end purchase.

But do not despair. Your customers are now on your list, and you can start communicating to them through emails. A very narrow channel of direct response.

REMINDER: The emails on your list are REAL people. Never forget that. Treat them as you would like to be treated. This is real life, they are not just letters in a computer. They are people working hard to earn their money and if you are to get them to buy, you need to offer then something of true value.

Now You Need a Sales Page

This is the 24/7 sales person that will be the face behind your counter. Your relentless digital sales person will work for you when you sleep. Completely automated and passive.

The next thing you want to do is to create a fact sheet.

I can hear you… FACT SHEET… what a boring set of words, right?

WRONG! It will be the most important thing you will ever make for your product, and it is basically already done for you. You have written 10 blog posts, remember?

Your fact sheet will be confidential and not shown to anyone, so write down every single fact you can think of. Even the negative stuff.

Once you have a fact sheet you

want to turn them into benefits

for your customer.

I kind of lied before, the benefit list will be even more important. These are the benefits a customer will get from buying your product.

Lastly, you create a deal sheet. The deal sheet will give all the propositions to sell to your customers.

To be even more honest, I have not come up with these ideas. They are not my original thoughts. This something I’ve learnt from the godlike Copywriter Gary Halbert. If you want to learn this the true way, go read his articles:

Gary Halbert Letter Part 1

Gary Halbert Letter Part 2

After this is done we are about to wrap things up.

Put the sales page together with a great headline. Something that hooks your targeted customers in. Look at your benefit list and proposition list, start putting them in there after the headline.

Further down you want to include testimonials if you have any. If not, ask a few friends or people on Facebook to review it. Perhaps you have some readers who are very loyal and who you can ask to review it?

Make sure you ask for honest reviews. We don’t deal with shady ways of doing business. Fake reviews go down the trash.

Put some more benefits to it. Offer a 100% money back guarantee.

Put it all in there, the client will get your product delivered as a course, an eBook and mp3 files.

Lastly, you now have the opportunity to shine and add extra value to your product. Throw in all 10 leadmagnets as a massive bonus file package.

Tell them the price of your product and then end your sales page with a P.S.

Always end with a P.S. There will be skimmers, who only read headlines and sub-headlines, testimonials and the P.S.

Here are a few sales pages for you to get inspiration from:

Adam Nolan’s Passive Print System

Alex Jeffreys’ Marketing With Alex

LeadPages’ Marketplace

Or build your own with Thrive Themes

How to Make Money Blogging

Ok, so here is the complete list of what you need to do:

  1. Pick a very narrow topic in your niche
  2. Write 10 blogposts about the topic
  3. Create each post into 5 beneficial bullets that can be implemented within 15 minutes
  4. Create a leadmagnet from each of the 5 bullets (total 10 leadmagnets)
  5. Drip feed blog posts to your blog
  6. Promote posts to various social media platforms
  7. Make the blog posts into an eBook
  8. Make the blog posts into a course
  9. Extract and create audio files parallel to the course
  10. (Sell audio files on iTunes or similar) optional
  11. Publish the eBook
  12. Publish the Course
  13. Tie it all together into a sales page and put it up to JVzoo or ClickBank.

If you follow these steps you have more or less maximized the potential of the product.

If you have picked a narrow topic, your audience will see you as an authority in it because when your name comes around all they see is you talking about this topic.

Note: Don’t duplicate your own content, try to give different angles on it and don’t be too generic. Rather go deep and do an extended research on a topic. Much like if you were writing a thesis.

 

Robin Wiman
 

I got my first internet connection in -95 and has been hooked ever since. Here to help indie entrepreneurs succeed. We test what works and what doesn't. Also the founder of Pixelmarketers.

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